Prepared for
Stan Holland · President, Prime Elevator Corp
Sheik Coleman · President, CWG Solutions
The Holdings Group
BOTH SIDES OF THE WALL
Sheik and I have known each other over six years and have done real business together, so most of what follows he already knows firsthand. For the two of you this is the first real look, so here it is short.
I have spent 25 years on both sides of a wall most people only stand on one side of.
On the revenue side: I built and ran sales organizations from zero to 300+ reps nationally. Managing partner and VP of Sales at the national prime contractor for every major US cable company. Landed and operated large government utility contracts with Pepco Holdings, PHI, Comverge, PNM Resources, and SDG&E. Built domestic and offshore contact centers, inbound and outbound, across home services and insurance. At US Supercharge I went head to head with Tesla and landed the CBRE contract for their national EV charging infrastructure. I built a consumer brand from nothing to $6M ARR and over 3 million organic followers, and I closed every deal myself. That brand held the number one organic spot on the first page of Google for over ten years without a penny in ad spend.
On the build side: I am a full stack engineer. Front end and UI/UX, backend, AI systems and agent architecture, MCP development, and Google Cloud systems architecture. I do not hire that out. I write it. At US Supercharge I landed the contract, then built the entire backend that operates the superchargers nationwide and the consumer app customers use to pay for their charging.
Check the work before you read another page — it is all public
THE SEAT YOU ARE FILLING DOES NOT HAVE A JOB TITLE
What I am proposing normally takes three vendors and a hire. An agency for the marketing. A dev shop for the engineering. Someone to build the revenue model. And someone to actually go work it.
You pay all four, then you spend the year translating between them.
VENDOR 01 / THE AGENCYBills you a fortune for the build, presents you a deck about it, then hands you the keys and wishes you luck.
VENDOR 02 / THE DEV SHOPShips it, invoices it, moves on. The code is yours now — and so is every problem it grows.
VENDOR 03 / THE REVENUE HIREA third retainer to run what the other two built — and you are the one at 2 AM translating between all three.
One person who owns all four costs less than any one of them.
This is done for you. Around the clock, shoulder to shoulder, with the same goal you have. We hunt together. I do not eat off the table. I bring enough to feed everyone at it.
For the build alone an agency charges you a fortune, then hands you the keys and wishes you luck. I only charge what the machine needs. I earn the rest.
That is deliberate. Sheik and I have a long history and I am here for the long run with this group across every channel. I would rather earn it over years than bill it once.
The heavy build is already done. Nothing here is a promise to build something. It is already built, it runs mostly automated, and what you are funding is orchestration and the revenue it produces.
THE CENTRAL BRAIN
Four companies were running as four separate businesses that happened to share a phone number. No shared pipeline. No shared customer record. No way to see the group as one operation.
This is the building. The websites are the front doors.
Sixteen hubs, eight live today. CRM, Recon, Financial, Communications, Documents, Onboarding, Marketing, Content Studio. Every one scoped across all four entities, so a lead that arrives for one company gets worked by whichever one should have it.
Gmail, Drive, Sheets, Meet and Chat wired into the same workspace. Nobody leaves the building to do the work.
The territory map. Every job, customer, active contract, government contract, conveyance prospect and open lead plotted across the corridor from Houston to Beaumont, College Station and Galveston. Filterable by layer. You have never seen your own territory on one screen.
Devianna. An agent scoped to all four entities. It reasons from whichever company you are in, whatever panels are open, and the date range you are looking at. Ask it for the top ten jobs by net profit. Ask which buildings have only one contract. Ask for expense totals by category.
It answers from the live database, not from a report someone built last quarter.
Onboarding and rollout. Every operating company has a configured profile, a staged rollout state, and a six-step activation path. Adding the next company is a checklist, not a project.
The content studio. Generated video and creative under per-brand guardrails that refuse invented claims and unverified customer outcomes. Caption drafting adapted per platform with live character budgets. One master draft publishing to Twitter, Facebook, Instagram, TikTok, LinkedIn and YouTube. 24 integrations live. 1,000 available. Credentials never leave the vault.
THE PROSPECT ENGINE
Every building in the metro with conveyance equipment, pulled from the TDLR registry and ranked by active units, inspection deadlines, building age, and legal-entity density. Then enriched with the name and title of the person who owns that decision at each account.
MD Anderson. The University of Houston system. UTMB. Sam Houston State. HCA. Fort Bend ISD. Spring ISD. Cy-Fair ISD. Named, ranked, with a past-due count against each one.
Texas requires that inspection annually and the building owner is legally on the hook.
That is not a lead list. That is a buyer with a deadline, a name, and a phone number.
999 of those units are past due right now. Prime's registration is a state license. It does not stop at the county line. The list does not either.
I DO NOT HAND YOU A LIST
The prospecting engine is not a deliverable I drop on your desk. I work it.
I spent 25 years building and running sales organizations from zero to 300+ reps, and I ran domestic and offshore contact centers, inbound and outbound. That is not an adjacent skill I picked up building software. It is what I did before I built any of this.
Outbound, end to end. I build the sequences, write the scripts, run the calls, work the email and SMS, handle the objections, and book the appointments. Your team sees a calendar, not a spreadsheet.
Inbound, if you want it. If you would rather your people stay on the trucks, I will field the calls too. Prime's AI dispatcher already answers, qualifies, and books around the clock. I sit behind it.
You do not need to hire a sales team. You already have one.
Commission on closed business is a separate conversation, and I would rather have it once we can both see what the engine actually produces.
THE LANE YOU ALREADY PAID FOR
Prime Elevator has been a registered federal contractor since 2022. UEI on file. CAGE code active. Four years of continuous good standing.
You just landed your first federal contract.
That is four years of eligibility and one award. Not because the lane is hard. Because nobody was working it.
Federal buildings carry the same annual inspection mandate as every other building in Texas. A contractor holding an active CAGE code can bid work that excludes every shop without one, and most local competitors are neither registered nor able to become registered quickly.
87 federal opportunities are loaded against that code in the back office right now.
The lane is proven. It has never been worked.
The old site had three sitemap entries and no structured data on any interior page. Twelve of the sixteen services Prime performs had no page at all. Nothing existed for a single Texas city.
Now, across both metros: 25 service pages. 17 equipment pages, one per OEM platform in Texas buildings. 13 industry pages. 24 owner compliance guides built on Chapter 754. 505 city and service-by-city pages covering the Houston metro and Dallas–Fort Worth.
Zero duplicate titles. Zero duplicate descriptions. Zero missing headings. Across all of them.
Every page carries structured data. The 4.8 and every review pull straight from Google and link back to the real review. Nothing typed by hand, nothing that goes stale.
TDLR license and the federal contractor registration published, not buried. A markdown twin of every page and a 3.13 MB corpus written for AI assistants to read.
26 pages to 573. Both metros.
STATUS: LIVE — PRIMEELEVATOR.SITE
Text the shop line, any hour, iMessage or SMS. Real availability, real pricing, books on the spot. Say entrapment and it stops behaving like a chatbot, dispatches the on-call technician, and bridges a live person onto the phone.
No competitor in this trade has that.
Prime now covers the Houston metro and Dallas–Fort Worth with dedicated pages for every qualifying city in both.
Not a service-area list on a contact page. A page per city, each carrying registry data for that city specifically.
Dallas County alone holds 16,191 registered conveyance units. TDLR bulk registry export, pulled 2026-08-05.
That is fixed.
On every page of the old site, the footer displayed one phone number and dialed a different one. The counter block rendered as zeros and ones. All six portfolio entries were Las Vegas projects on a Houston company's website.
Now: 24 service pages across all five trades. 44 county pages. 280 service-area pages covering Houston to Dallas and every market in the corridor. 11 industries. 9 owner guides including an RFP checklist and a COI requirements guide.
Zero duplicates of anything. Zero broken links across the entire site. The largest build in the group.
STATUS: LIVE — THEFSG.SITE
The old site showed six testimonials still in template placeholder text over three avatar photos reused across all six. Its counter advertised 569 five-star reviews. The real Google profile had 54, and those 54 are excellent.
Now: 203 service pages. 81 service areas covering the full 100-mile radius. 11 guides. 8 industries.
Real reviews pulled live with actual reviewer photos and a link back to each. The 4.8 updates itself.
The strongest review position of any mobile fleet washer in Houston, and until now it had nowhere to point.
STATUS: LIVE — A1MOBILE.SITE
| Prime Elevator | FSG | A1 Mobil | |
|---|---|---|---|
| Pages live | 573 | 376 | 312 |
| Metros covered | Houston + DFW | Houston + DFW corridor | Houston 100-mile |
| Structured data | every page | every page | every page |
| Duplicate titles | 0 | 0 | 0 |
| Duplicate descriptions | 0 | 0 | 0 |
| Missing headings | 0 | 0 | 0 |
| og:image | every page | — | — |
| AI retrieval corpus | 3.13 MB | — | 1.32 MB |
| Live review integration | 4.8, pulled live | — | 4.8 on 54, pulled live |
| Credentials published | TDLR · UEI · CAGE | — | — |
Zero duplicate titles. Zero duplicate descriptions. Zero missing headings. Across 1,261 pages, verified by full crawl rather than sample.
Four WordPress installations, all version 7.0.2, all built by the same third party. 55 pages across four companies, with no structured data, no sitemaps that matched reality, and no service-area coverage in either metro.
1,261 pages now.
LIVE PREVIEWS
All four are live and loading in this page right now. Open any of them in a tab and click around.
THE LANE NOBODY IS IN YET.
Search is splitting in two. There is the Google everybody optimized for over the last twenty years, and there is the answer layer, where a facilities director asks ChatGPT or Perplexity or Google's own AI who services elevators in Houston and gets back three names instead of ten blue links.
Being one of those three names is a different discipline than SEO. It runs on structured data, entity clarity, and content built to be extracted and cited rather than clicked. Every site is built for it already. Schema, entity graph, AI crawler access, and content structured the way these systems actually read.
ChatGPT ads are live now. The rest will follow, the way paid search followed organic. When those channels open, the accounts and the infrastructure are already standing.
Your competitors are not doing this. Most of them are not aware it exists. Being early in a channel is the only time it is cheap, and the position you take now is the one you keep while everyone else spends the next several years buying their way in.
That part is not a service. It is a land grab, and the window is open right now.
WHAT THIS REPLACES
There is no job title for this seat, so here is what you would hire instead.
| Fractional CTO / full-stack engineer | $10,000 – $20,000 / mo |
| VP of Revenue | $180,000 – $250,000 base + comp |
| Marketing agency, four brands | $5,000 – $15,000 / mo |
| SDR working outbound | $60,000 – $80,000 base + comp |
| Data, enrichment, cloud, tooling | $1,000 – $3,000 / mo |
Four hires and a stack. Conservatively north of $495,000 a year, and you would still be the one making them talk to each other.
Four seats of output. A quarter of the cost.
Those are published market ranges, not my estimate. Check any of them.
WHAT IT COSTS
$3,000 per build, four builds. Already delivered.
$6,000 across all four. Everything below.
Search and answer-engine visibility · Google Ads built and managed · LLM ad channels as they open · Content and social across all channels · Outbound email and SMS · Re-engagement across every dormant account and dead lead · Ongoing engineering · Cloud, hosting, data, enrichment, and tooling · Monthly scoreboard per company and across the group
WHY IT IS THIS NUMBER
One agency build of this caliber costs more than all four of these did. The engineering underneath them costs more than the sites. None of it was billed while it was being built.
The monthly is priced at what the machine burns. Cloud, data, enrichment, tooling, and hosting come out of it before anything reaches me. My time is in there at a rate I would not quote anyone else.
That is deliberate.
I only charge what the machine needs. I earn the rest.
WHAT YOU ARE RISKING
The build is already delivered. You are not funding a project that might not ship. Every page in this document is live right now and you can click it.
Month to month. No lock, either direction. If it does not produce, you stop. Nothing to unwind, nothing to litigate.
Your baseline is frozen on paper at signature. Everything you make today stays yours. I only earn on what gets added on top of that line.
Commission is deferred until attribution is honest. I do not want to get paid on anything I cannot prove I produced.
You are risking one month.
WHERE THIS GOES
| Delivered | Days 1–30 | Days 30–60 | |
|---|---|---|---|
| Web | 1,261 pages live, both metros | Production domains cut over, legacy retired | Content depth, coverage expansion |
| Search | AI crawler access, 4.45 MB of retrieval corpora | Search Console baselined both metros | Position tracking, all four brands |
| AI channels | Entity graph and corpora shipped | ChatGPT ad account live | Additional LLM channels as they open |
| Outbound | 505 buyers ranked, 6,218 units, 87 federal | Sequences live, calls running | Full corridor coverage |
| Federal | CAGE identified, 87 opportunities loaded | First bids submitted | Bid cadence established |
| Back office | 8 of 16 hubs live | Remaining hubs, mobile app ships | Full platform |
WHAT COMES NEXT
The mobile app. In development now. Field techs, dispatch, and customers on one system, in a pocket, in the field.
It is the only thing on this page that is not already finished, and it is not part of what you are paying for. It ships to you when it ships.
THE UPSIDE
Baseline frozen on paper, dated, at signature. Everything you make today stays yours. My upside comes from what the machine adds on top. Contracts sourced from the engine, in any metro the list covers. Federal work the CAGE code opens. Revenue recovered from accounts that went quiet. Growth above the frozen line.
TERMS
Month to month. No lock, either direction.
Systems, tooling, and code I bring stay mine. Everything they produce is yours. Your data is yours.